I am a Service Design Leader and Coach driven by a desire to create meaningful experiences that inspire positive change.

With 15 years of experience across the UK and South Korea, I’ve worked with local governments, health and social care services, the voluntary sector, and creative partners to design intentional, evidence-based services that improve lives.

My deepest passion lies in empowering people - helping individuals, teams, and organisations explore new possibilities and lead healthier, happier lives. Whether designing a service, shaping a learning experience, or nurturing organisational culture, I bring curiosity, thoughtfulness, and creative energy to everything I do.

Some examples of previous projects

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